Edmonton Office
(Main Headquarters)

Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

Camrose Office
(Satellite Office)

4238 47 Street
Camrose, AB T4V 4L6
780-672-0224

info@trixstar.com

Grammy-award winning, international recording artist Sean Paul will perform during the halftime show when the Edmonton Eskimos take on the BC Lions on Friday, July 28 at 7:30 p.m. at the Brick Field at Commonwealth Stadium.

Four hundred fans will win an exclusive experience to watch the "Tek Weh Yuh Heart" Reggae artist perform up-close-and-personal on field. Fans who purchase a ticket to Friday's game during Monday's "Flash Sale" will also receive a wristband which gives them exclusive access to the halftime performance floor (while quantites last). Winners will also be randomly selected during the game in addition to various contests leading up to the game. Everyone with a game ticket is eligible. Additional lucky fans will be randomly selected for an exclusive meet-and-greet in the QB Club at The Brick Field at Commonwealth Stadium after the final whistle.

The Kingston, Jamaica native, Sean Paul has performed in over 100 countries and at major events including the 2007 Cricket World Cup opening Ceremony in the West Indies. In addition to winning a Grammy Award, he has won an American Music Award, a Soul Train Award, and has been nominated for numerous other awards. The certified-platinum artist has collaborated with other major artists including, Beyoncé, Rihanna, Akon, and Lil' Jon.

Released earlier this year, Sean Paul's hit "No Lie" reached #4 on the Billboard Top 40 and amassed more than 180 million views on YouTube.

Tickets for Friday's western conference show down start as low as $32 and are available from www.esks.com.

Creating an event is one thing, but making something memorable that gets everyone talking is a bigger feat. How many times have you been to an annual event that has not changed in several years? Is it something that you look forward to going to every year? Chances are, probably not. When creating your event, whether big or small, you can always find a way to make it unique to you and your company. All it takes is a little out of the box thinking. 

People host events all the time to mark various occasions, to fundraise or to socialize and network. But what makes the truly successful events stand out from while others flop? There are common themes of successful events to ensure your guests will be talking about the festivities long after they leave—and for all the right reasons.

We’ve mentioned this before, but our world has changed drastically, with us being more connected than ever before. Tablets and iPhones possess more power than our desktop computers did 10 years ago, so it should be no surprise that Digital has become the most vital component of the event marketing mix. A major part of the reason why digital marketing is so significant is that this is the first time we’ve been able to target audiences based on their interests. Unlike print, television, and radio, digital gives us the ability to drill deep down and speak directly to our audience(s). In social media sites like Twitter and Facebook, we have the ability to connect with our audiences immediately - through posts and real-time conversations. Digital media is so robust that we can discover where our target audience hangs out and when they click on an ad (and when that ad converts into a ticket sale). Then, thanks to this data, we can actually measure the ROI of our campaigns.

Ticket sales are crucial to any event, regardless of the venue or genre. An event can have an exceptional concept or a killer lineup, but it’s nothing without an audience there to enjoy it. Of course, marketing ticket sales does not follow a cut and paste formula that can be applied to any type of event. There are considerations that need to be made to effectively market you event in order to achieve the highest ticket sales volume possible, and casinos are no exception.

Take your event to the next level.

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Contact Information

Edmonton Office (Main HQ)
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

Camrose Office (Satellite Office)
4238 37 Street
Camrose, AB T4V 5B2
780-672-0224

info@trixstar.com

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