Edmonton Office
(Main Headquarters)

Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

Camrose Office
(Satellite Office)

4238 47 Street
Camrose, AB T4V 4L6
780-672-0224

info@trixstar.com

Television has been known as the gold standard of advertising; reaching target audiences at a very large volume. Not every event needs a TV campaign, but for some events television can be the most important piece of the marketing mix - especially when your talent is a mainstay on the tube. If your event is visual, television can be a crucial medium; for example, it isn’t as effective to sell a magic show on the radio! Consider reaching out to a TV station that broadcasts your artist in order to leverage their brand power.

Creating an event is one thing, but making something memorable that gets everyone talking is a bigger feat. How many times have you been to an annual event that has not changed in several years? Is it something that you look forward to going to every year? Chances are, probably not. When creating your event, whether big or small, you can always find a way to make it unique to you and your company. All it takes is a little out of the box thinking. 

We’ve mentioned this before, but our world has changed drastically, with us being more connected than ever before. Tablets and iPhones possess more power than our desktop computers did 10 years ago, so it should be no surprise that Digital has become the most vital component of the event marketing mix. A major part of the reason why digital marketing is so significant is that this is the first time we’ve been able to target audiences based on their interests. Unlike print, television, and radio, digital gives us the ability to drill deep down and speak directly to our audience(s). In social media sites like Twitter and Facebook, we have the ability to connect with our audiences immediately - through posts and real-time conversations. Digital media is so robust that we can discover where our target audience hangs out and when they click on an ad (and when that ad converts into a ticket sale). Then, thanks to this data, we can actually measure the ROI of our campaigns.

How do you increase awareness and excitement of your brand to new demographics?

Twitter Feed (@TrixstarHQ)

Contact Information

Edmonton Office (Main HQ)
Suite 201, 10237 104 St
Edmonton, AB T5J 1B1
780-478-1566
1-888-978-1566

Calgary Office (Satellite Office)
Stephen Ave #600, 630 - 8 Ave SW
Calgary, AB T2P 1G6
403-975-0224

Camrose Office (Satellite Office)
4238 37 Street
Camrose, AB T4V 5B2
780-672-0224

info@trixstar.com

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