Television has been known as the gold standard of advertising; reaching target audiences at a very large volume. Not every event needs a TV campaign, but for some events television can be the most important piece of the marketing mix - especially when your talent is a mainstay on the tube. If your event is visual, television can be a crucial medium; for example, it isn’t as effective to sell a magic show on the radio! Consider reaching out to a TV station that broadcasts your artist in order to leverage their brand power.
Television can be overwhelming to some at first as there are so many options as an advertisement buyer. The staple to television is the creative spot you have - be sure it has the ability to stand out from the crowd, and that the viewer will want to see it again. If you have a big budget be frequent with smaller ads during prime time, and support it with a larger 30 second spot around the news.
Television Advertising is just one of the event marketing pillars. Read and learn about all six in our free event marketing eBook found over in the Trixstar Academy!