You worked hard to plan your event, had a great time at it and now it’s all over, right? Not quite. Event evaluation is a crucial conclusion to the process that will gauge the success of your event, and determining its ROI will help you do so.
ROI, or Return on Investment, can be challenging to measure since it doesn’t always hinge on financial results—contrary to popular belief. You are going to have to determine what you need to measure and how to measure it in accordance to the type of event you are hosting, and we’ve compiled a few points to get you started.