Edmonton Office
(Main Headquarters)

Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

Camrose Office
(Satellite Office)

4238 47 Street
Camrose, AB T4V 4L6
780-672-0224

info@trixstar.com

Friends, fun, sunshine, live music, dancing and all types of culture have a way of combining to make outdoor festivals awesome.  Due to their engagement of multiple senses, festivals provide incredible immersive experiences that leave lasting memories, build and strengthen friendships, and create new bonds and traditions. And while they're one of the best ways to enjoy Alberta’s long summer days and warm evenings, it’s easy to become overtired, sunburnt, hungry or miserable at a festival if you're not prepared. Below are Trixstar’s favourite ways to get the most out of any festival, so you can focus on the experience, and not the logistics.

There are numerous events taking place within your city on any given night, but what’s going to make people want to attend yours when there are so many other options available to them? It’s not enough to rely on some of the tried-and-true methods of event planning and event promotion. People expect more, and it’s up to your company to make sure your event is enjoyable - and that the public will start to recognize your company as one that is known for stand-out events. However, this might mean your event needs a makeover, so read on for a few tips to determine if it does. 

Entertainment, decor, the perfect venue—it all costs money, so it’s imperative to set a realistic budget for your event prior to hashing out all the details. This should be one of the first steps when you and your team start planning your next event in order to avoid any stress caused by unexpected expenses. Plus, setting—and sticking to—a budget throughout the planning process will better help you determine the monetary success of your event when it’s all said and done. We’ve rounded up a few points to get you started.

Millennials. This is the name of the demographic born sometime between the early 1980s and the early 2000s. They now outnumber Generation X and have major influential power on social media and the entertainment industry. Millennials also do their research when it comes to deciding which companies they want to support, and they value those that can offer exceptional quality, functionality, an affordable price point, and memorable experiences. With their prominence on social media and exposure to celebrities in unprecedented ways, aligning your company’s brand with a relevant star will attract Millennials, add an experiential element to your brand activations, and raise awareness.

1. Research

Thanks to the Internet, information about an artist's worth is at your fingertips. Going online and searching for results on number of tickets sold by that artist in your market is a great starting point. Pollstar provides ticket sales information, but only for venues, promoters, and artists that submit the information. A reputable talent buyer or agent should be able to provide honest information and stats about most artists. That information should include, but is not limited to, the last time the artist was in the market, what venue, ticket sales and that sixth sense of how a certain artist will do in the market.

Take your event to the next level.

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Contact Information

Edmonton Office (Main HQ)
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566
1-888-978-1566

Camrose Office (Satellite Office)
4238 37 Street
Camrose, AB T4V 5B2
780-672-0224

info@trixstar.com

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