A couple of months ago, we discussed ways to engage Millennials in your fair/exhibition, but there’s a newer generation to consider throughout the planning process to get the best ROI: Gen Z. This generation, which goes by several other names - iGen, Post-Millennials, Founders - encompasses those born from the late 1990s to 2010s. They are currently in their late teens or early 20s, which means many of them are starting to enter the workforce and earn their own money. Couple that with the fact that Millennials will make up 75 percent of the workforce in the next 15 years, and it becomes imperative that your fair is appealing to younger generations.
