Nashville Office
Suite 531, 501 Union Street
Nashville, TN 37219
615-747-6277

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

Toll Free: 1-888-978-1566

 

We came across a post via Matt O’Neil of Ichi Go on LinkedIn that really resonated with us being in the event industry. Matt’s insight and expertise having been with the Dallas Cowboys for 4 years was leaned on in assessing how arenas and stadiums will need to adapt to a new norm when things reopen. As this global pandemic progresses, more and more large events have had to make tough decisions to reschedule or outright cancel. It is crippling to the industry with no end date in sight.

A couple of months ago, we discussed ways to engage Millennials in your fair/exhibition, but there’s a newer generation to consider throughout the planning process to get the best ROI: Gen Z. This generation, which goes by several other names - iGen, Post-Millennials, Founders - encompasses those born from the late 1990s to 2010s. They are currently in their late teens or early 20s, which means many of them are starting to enter the workforce and earn their own money. Couple that with the fact that Millennials will make up 75 percent of the workforce in the next 15 years, and it becomes imperative that your fair is appealing to younger generations.

This week on the XLIVE Interview Series we sat down with Brennan McFaul, Vice President at Trixstar, a live event management & consultation firm based in Nashville, TN. We spoke to Brennan about a number of topics about event production, Trixstar’s strategic approach to event production and 360 talent buying, and more. Read the full interview below!

Millennials - those born between 1980 and 2000 - account for 35 percent of Canada’s workforce, which means they now outnumber Gen X and the Baby Boomers. It’s been projected this generation will make up 75 percent of the labour market within the next 15 years - which means they’re going to be the ones with money to spend, and it’s important to ensure your casino appeals to this demographic.

How do you increase awareness and excitement of your brand to new demographics?

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Contact Information

Nashville Office
Suite 531, 501 Union Street
Nashville, TN 37219
615-747-6277

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

Toll Free: 1-888-978-1566

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Talent/Entertainment Buying

Amazing talent is the perfect way to complement and solidify your event’s theme, create excitement, and sell tickets; but booking bands & artists can be a much more complicated process than people tend to think. Trixstar has spent years building relationships with all the top agencies in both Canada and the United States. Talent buying/booking for festivals, concerts, casinos, sports teams, celebrity events, and more.