There’s something to be said for staying on top of modern trends, but it’s important not to underestimate the power of nostalgia, either. For example, Throwback Thursday (#tbt) has become incredibly popular in recent years, be it through social media, radio stations or special events, all because people enjoy being transported back to a time that may hold positive memories for them. Throwback nights can also be tied to a girls’ night out, so read on for some points about the power of these events for your casino.
Capitalize On Nostalgia
When choosing entertainment for a throwback or ladies’ night, consider acts that will still have a draw and some star power to a crowd. That said, be cognizant of the audience you’re marketing the throwback event to and choose someone who will appeal to that demographic - even better if the act you choose happens to draw a multi-generational crowd. Music in particular can hold a great deal of nostalgia for listeners, and there are certain songs or artists that will always stand the test of time for them. Plus, throwback events are often quick to sell out since people know that particular artist doesn’t perform in town often.
A New Crowd
Hosting a girls’ night out or throwback night is also an opportunity to draw a new crowd to your casino. Millenials have expendable income, and they enjoy seeking out new opportunities for entertainment—they also may not be part of your casino’s regular clientele. Throwback nights can provide an opportunity to see an artist they may not have been able to when they were younger, and the event introduces them to your casino and what it has to offer - the same idea applies to girls’ night out, as ladies may not always think of a casino as their first-choice destination. Word of mouth is still a very powerful marketing tool, and people will spread the word about these events if they enjoy themselves.
The Importance Of Consistency
Don’t make your girls’ night out or throwback night a one-off event. If your casino schedule allows, try to make a ladies’ night or throwback a weekly or monthly occurrence to consistently bring in new guests, and potentially create some new regulars. If guests know your casino regularly hosts these types of events, they may become more inclined to to visit often, and the establishment will stay on their social radar.