Nashville
(Trixstar Entertainment)
Tennessee, USA
615-747-6277

Calgary
Alberta, Canada
403-975-0224

Edmonton 
Alberta, Canada
780-478-1566

Toronto
Ontario, Canada
 416-639-6797

info@trixstar.com

Toll Free: 1-888-978-1566

 

Force majeure is the legal clause that is brought up the most by event planners when discussing contracts. On almost every event/artist contract, there is a form of force majeure built into the contract but what does it actually mean and how does it protect you against COVID19 cancellations?

Any event planned to occur in the next six to eighteen months (at the time of writing this) is at risk of cancellation.

For some time, event managers have been purchasing insurance plans to minimize their risk in the event that something like this happens, but insurance companies are not built to pay out. Since the SARS outbreak of 2002/2003, insurance companies have been carefully writing epidemics out of their coverage, even as it applies to the force majeure clause so assuming that this “term” is covering you. Well...it’s not a guarantee.

The team at Trixstar has been hard at work developing event concepts and guidelines to produce safe events amidst this ongoing pandemic. In these unprecedented times, we are striving to go above and beyond industry standards and set a new bar to ensure we protect our colleagues, stakeholders, artists and attendees. Enhanced measures aim to provide everyone with assurance and confidence that our events have health and safety as the number one priority. In order to do this (or get approval to put on the events in the first place) everyone must work collaboratively to ensure the biosafety measures that we have put in place are practical, effective and considered best practice for the industry.

No matter the size of your event, the show advance is your opportunity to solve potential issues before they occur while at the same time taking care of as many details as possible so that you are free to deal with any unforeseen circumstances as they arise. A well thought out and detailed show advance will put you in the best position for a smooth and hassle free show day, as long as you follow through on what was agreed upon. Here are some things to consider when advancing an event with multiple acts, possibly over multiple days.  

COVID-19 has caused events all around the world to postpone, reschedule or even cancel. As experienced event producers, we always want to try to minimize risks as much as possible, but events can be an inherently risky business even in the best of times. High risk, high reward tends to be the name of the game and are you really an event producer if you haven’t dealt with some form of major event disruption in your career?

In these trying times, many event producers have become all too familiar with the process of postponing, rescheduling or cancelling an event. Due to the massive disruptions caused by COVID-19, there are some event professionals who are learning in a trial-by-fire situation on the processes and anxieties involved. Trixstar has (fortunately?) dealt with our fair share of major event disruptions over the years which has helped us navigate these challenging times for ourselves and our clients. These types of situations can be very fluid and happen within a matter of minutes, hours, days, weeks or months, but whether the disruptions are because of logistics, severe weather, the venue, ticket sales, talent related or even a pandemic - many of the same principles apply

Venues play a key role in the recovery of the events industry. By implementing built-in physical distancing practices at your property and taking every precaution, it lowers the risk for the event planner and adds an extra layer of security for all attendees and stakeholders. With restaurants being open for the past few weeks, our team got creative and brought the restaurant regulation concepts to a large-scale venue in the hopes that this may expedite your opening (timeline depending on your local government and current guidelines/regulations in place). Although this ‘Inside the Box’ concept may be out of the norm and not as financially rewarding as a packed house, it could be a step in the right direction for your venue or help spark some creativity for something new!

How do you increase awareness and excitement of your brand to new demographics?

Twitter Feed (@TrixstarHQ)

Contact Information

Nashville, TN
615-747-6277

Calgary, AB
403-975-0224

Edmonton, AB
780-478-1566

Toronto, ON
416-639-6797

info@trixstar.com

Toll Free: 1-888-978-1566

Trixstar Newsletter

Join our periodical email newsletter for new event announcements, free event resources, exclusive pre sale passwords and more, right to your inbox!

Talent/Entertainment Buying

The right band or artist is the perfect way to complement and solidify your event’s theme, create excitement, and sell tickets. Trixstar has spent years building relationships with all the top agencies in Canada and the United States to make the process simple for you! Talent booking for festivals, concerts, casinos, sports teams, not-for-profits, fundraisers, and more.