Nashville Office
(Trixstar Entertainment)
Nashville, Tennessee, USA

Calgary Office
Calgary, Alberta, Canada

Edmonton Office
Edmonton, Alberta, Canada

Toll Free: 1-888-978-1566


Entertainment, decor, the perfect venue—it all costs money, so it’s imperative to set a realistic budget for your event prior to hashing out all the details. This should be one of the first steps when you and your team start planning your next event in order to avoid any stress caused by unexpected expenses. Plus, setting—and sticking to—a budget throughout the planning process will better help you determine the monetary success of your event when it’s all said and done. We’ve rounded up a few points to get you started.

Millennials. This is the name of the demographic born sometime between the early 1980s and the early 2000s. They now outnumber Generation X and have major influential power on social media and the entertainment industry. Millennials also do their research when it comes to deciding which companies they want to support, and they value those that can offer exceptional quality, functionality, an affordable price point, and memorable experiences. With their prominence on social media and exposure to celebrities in unprecedented ways, aligning your company’s brand with a relevant star will attract Millennials, add an experiential element to your brand activations, and raise awareness.

1. Research

Thanks to the Internet, information about an artist's worth is at your fingertips. Going online and searching for results on number of tickets sold by that artist in your market is a great starting point. Pollstar provides ticket sales information, but only for venues, promoters, and artists that submit the information. A reputable talent buyer or agent should be able to provide honest information and stats about most artists. That information should include, but is not limited to, the last time the artist was in the market, what venue, ticket sales and that sixth sense of how a certain artist will do in the market.

Earlier this month Big Valley Jamboree announced that the hamlet of La Glace, Alberta emerged as the grand-prize winner of Small Town Saturday Night 2017.  The community remained at the top of the leaderboard for the major of the contest garnering over 45,000 of the more than 250,000 online votes cast over the duration of the contest.

How do you increase awareness and excitement of your brand to new demographics?

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Contact Information

Nashville, TN

Calgary, AB

Edmonton, AB

Toll Free: 1-888-978-1566

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Talent/Entertainment Buying

The right band or artist is the perfect way to complement and solidify your event’s theme, create excitement, and sell tickets. Trixstar has spent years building relationships with all the top agencies in Canada and the United States to make the process simple for you! Talent booking for festivals, concerts, casinos, sports teams, not-for-profits, fundraisers, and more.