(Trixstar Entertainment)
Tennessee, USA

Alberta, Canada

Alberta, Canada

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While physical concerts are currently a no-go, Vox reports that live music is alive and well thanks to quarantine concerts — performances streamed on YouTube, Instagram, and similar platforms. Already, several well-known artists, from John Legend to Billie Eilish, have treated self-isolating fans to virtual concerts.

These online concerts have become beacons of hope for both the musicians and fans. Given how this pandemic is lingering, many musicians are also looking to create their own online concerts due to the fact they won’t be able to perform live for a while. If you are one such musician, make sure to keep in mind the smart tips below.

How wearing a mask and these 7 other solutions can get us back to enjoying live events!

People want to find some form of normality after having concerts and events wiped off their calendar this summer. As event producers and consultants, we feel that pain and can’t wait until we are able to gather again in a safe and controlled way. One way we can all do our part is by wearing a mask. If everyone would agree to wear a mask to events, this would significantly cut down the chances of people in attendance transmitting or catching COVID-19 (or any other virus for that matter). Also think about all of the cool new artist merch that will be out...I can’t wait to get my Guns N’ Roses tour mask! Here are 7 other solutions that will get us back to enjoying shows in a safe and controlled environment.

Force majeure is the legal clause that is brought up the most by event planners when discussing contracts. On almost every event/artist contract, there is a form of force majeure built into the contract but what does it actually mean and how does it protect you against COVID19 cancellations?

Any event planned to occur in the next six to eighteen months (at the time of writing this) is at risk of cancellation.

For some time, event managers have been purchasing insurance plans to minimize their risk in the event that something like this happens, but insurance companies are not built to pay out. Since the SARS outbreak of 2002/2003, insurance companies have been carefully writing epidemics out of their coverage, even as it applies to the force majeure clause so assuming that this “term” is covering you.’s not a guarantee.

The team at Trixstar has been hard at work developing event concepts and guidelines to produce safe events amidst this ongoing pandemic. In these unprecedented times, we are striving to go above and beyond industry standards and set a new bar to ensure we protect our colleagues, stakeholders, artists and attendees. Enhanced measures aim to provide everyone with assurance and confidence that our events have health and safety as the number one priority. In order to do this (or get approval to put on the events in the first place) everyone must work collaboratively to ensure the biosafety measures that we have put in place are practical, effective and considered best practice for the industry.

No matter the size of your event, the show advance is your opportunity to solve potential issues before they occur while at the same time taking care of as many details as possible so that you are free to deal with any unforeseen circumstances as they arise. A well thought out and detailed show advance will put you in the best position for a smooth and hassle free show day, as long as you follow through on what was agreed upon. Here are some things to consider when advancing an event with multiple acts, possibly over multiple days.  

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Talent/Entertainment Buying

The right band or artist is the perfect way to complement and solidify your event’s theme, create excitement, and sell tickets. Trixstar has spent years building relationships with all the top agencies in Canada and the United States to make the process simple for you! Talent booking for festivals, concerts, casinos, sports teams, not-for-profits, fundraisers, and more.