Nashville
(Trixstar Entertainment)
Tennessee, USA
615-747-6277

Calgary
Alberta, Canada
403-975-0224

Edmonton 
Alberta, Canada
780-478-1566

Toronto
Ontario, Canada
 416-639-6797

info@trixstar.com

Toll Free: 1-888-978-1566

 

We came across a post via Matt O’Neil of Ichi Go on LinkedIn that really resonated with us being in the event industry. Matt’s insight and expertise having been with the Dallas Cowboys for 4 years was leaned on in assessing how arenas and stadiums will need to adapt to a new norm when things reopen. As this global pandemic progresses, more and more large events have had to make tough decisions to reschedule or outright cancel. It is crippling to the industry with no end date in sight.

The COVID-19 crisis has brought our events industry to a standstill the same way that it has impacted many other local businesses and industries. In this time of uncertainty, the full scale of resources needed to fight the pandemic are still not fully understood.

A couple of months ago, we discussed ways to engage Millennials in your fair/exhibition, but there’s a newer generation to consider throughout the planning process to get the best ROI: Gen Z. This generation, which goes by several other names - iGen, Post-Millennials, Founders - encompasses those born from the late 1990s to 2010s. They are currently in their late teens or early 20s, which means many of them are starting to enter the workforce and earn their own money. Couple that with the fact that Millennials will make up 75 percent of the workforce in the next 15 years, and it becomes imperative that your fair is appealing to younger generations.

How do you increase awareness and excitement of your brand to new demographics?

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Contact Information

Nashville, TN
615-747-6277

Calgary, AB
403-975-0224

Edmonton, AB
780-478-1566

Toronto, ON
416-639-6797

info@trixstar.com

Toll Free: 1-888-978-1566

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Talent/Entertainment Buying

The right band or artist is the perfect way to complement and solidify your event’s theme, create excitement, and sell tickets. Trixstar has spent years building relationships with all the top agencies in Canada and the United States to make the process simple for you! Talent booking for festivals, concerts, casinos, sports teams, not-for-profits, fundraisers, and more.