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Millennials - those born between 1980 and 2000 - account for 35 percent of Canada’s workforce, which means they now outnumber Gen X and the Baby Boomers. It’s been projected this generation will make up 75 percent of the labour market within the next 15 years - which means they’re going to be the ones with money to spend, and it’s important to ensure your casino appeals to this demographic.
There’s something to be said for staying on top of modern trends, but it’s important not to underestimate the power of nostalgia, either. For example, Throwback Thursday (#tbt) has become incredibly popular in recent years, be it through social media, radio stations or special events, all because people enjoy being transported back to a time that may hold positive memories for them. Throwback nights can also be tied to a girls’ night out, so read on for some points about the power of these events for your casino.
You've spent countless hours dreaming up an event that's sure to be a hit—the venue is the ideal setting, the decor is top-notch and the food is exceptional. Now all that's missing from the equation is some buzzworthy talent to keep your guests entertained and make the evening memorable.
For someone who has never been involved with talent buying, deciding which talent you want and how to go about securing them for your event can seem like a daunting task. Hiring a celebrity event planner with experience in this area can save you time, money and stress.