Nashville Office
Suite 531, 501 Union Street
Nashville, TN 37219
615-970-7954

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

Toll Free: 1-888-978-1566

 

Creating an event is one thing, but making something memorable that gets everyone talking is a bigger feat. How many times have you been to an annual event that has not changed in several years? Is it something that you look forward to going to every year? Chances are, probably not. When creating your event, whether big or small, you can always find a way to make it unique to you and your company. All it takes is a little out of the box thinking. 

People host events all the time to mark various occasions, to fundraise or to socialize and network. But what makes the truly successful events stand out from while others flop? There are common themes of successful events to ensure your guests will be talking about the festivities long after they leave—and for all the right reasons.

We’ve mentioned this before, but our world has changed drastically, with us being more connected than ever before. Tablets and iPhones possess more power than our desktop computers did 10 years ago, so it should be no surprise that Digital has become the most vital component of the event marketing mix. A major part of the reason why digital marketing is so significant is that this is the first time we’ve been able to target audiences based on their interests. Unlike print, television, and radio, digital gives us the ability to drill deep down and speak directly to our audience(s). In social media sites like Twitter and Facebook, we have the ability to connect with our audiences immediately - through posts and real-time conversations. Digital media is so robust that we can discover where our target audience hangs out and when they click on an ad (and when that ad converts into a ticket sale). Then, thanks to this data, we can actually measure the ROI of our campaigns.

Ticket sales are crucial to any event, regardless of the venue or genre. An event can have an exceptional concept or a killer lineup, but it’s nothing without an audience there to enjoy it. Of course, marketing ticket sales does not follow a cut and paste formula that can be applied to any type of event. There are considerations that need to be made to effectively market you event in order to achieve the highest ticket sales volume possible, and casinos are no exception.

How do you increase awareness and excitement of your brand to new demographics?

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Contact Information

Nashville Office
Suite 531, 501 Union Street
Nashville, TN 37219
615-970-7954

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

Toll Free: 1-888-978-1566

Trixstar Newsletter

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Talent/Entertainment Buying

Amazing talent is the perfect way to complement and solidify your event’s theme, create excitement, and sell tickets; but booking bands & artists can be a much more complicated process than people tend to think. Trixstar has spent years building relationships with all the top agencies in both Canada and the United States. Talent buying/booking for festivals, concerts, casinos, sports teams, celebrity events, and more.