The world of radio is highly competitive. Each day, stations need to come up with new stunts, social media campaigns and branding initiatives as they battle for listeners and advertisers. Radio events share the same aim as many other promotional events – to increase brand awareness, reward loyalty amongst current listeners, and attract new fans and listeners. Depending on the objective, these events can be intimate and free listener appreciation events, while others are ticketed concerts that bring in big acts popular with their target audience and current listeners. When Trixstar works with stations on radio events, it brings into play its extensive contacts and relationships in the entertainment and venue industries to help stations create events that not only feature terrific music, but also create an atmosphere that reflects the radio station’s brand and engages audiences on multiple levels.
We have managed to create successful radio events for Harvard Broadcasting, Stingray and Bell Media such as 100.3 The Bear’s Halloween Howler, 95.7 Cruz Hall Parties, 100.7 Cruz FM Wild Wild Party, Mix 103.7 Summer Mixer, Lite 95.7 Christmas Party and more. We keep in mind 5 main points when working with stations – right timing, right audience, right venue, right activation, right team – to make our radio events interactive and experiential events that keep attendees talking about – and tuning into – the radio station for a long time to come!
100.3 The Bear’s Halloween Howler consistently draws big names in music, which gives it the celebrity power to entice the station’s dedicated audience - along with potential new fans - and allows The Bear to engage with its listeners in a more interactive way. Aside from being a top-notch event, the Howler serves as a brand activation for The Bear that assists it in maintaining its hard- earned reputation among listeners and staying at the forefront of today’s increasingly competitive media industry. Some past acts have included Billy Talent, The Headstones, Theory of a Deadman, BUSH, Finger Eleven, Godsmack, Steel Panther, Buckcherry, The Offspring, SUM 41, Stone Temple Pilots and more. Now that the Howler has been around for so many years, it’s an anticipated event that’s often top of mind when the station’s listeners begin thinking about their Halloween plans - not to mention one that’s gained a certain sense of notoriety in the city.
Services Provided: Event Strategy & Consultation, Budgeting, Grant Procurement, Band Booking, Logistics & Advance, Travel & Immigration Paperwork, Production Management, Stage Management, Venue Logistics, Event Execution