Nashville Office
Suite 531, 501 Union Street
Nashville, TN 37219
1-888-978-1566

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

Television has been known as the gold standard of advertising; reaching target audiences at a very large volume. Not every event needs a TV campaign, but for some events television can be the most important piece of the marketing mix - especially when your talent is a mainstay on the tube. If your event is visual, television can be a crucial medium; for example, it isn’t as effective to sell a magic show on the radio! Consider reaching out to a TV station that broadcasts your artist in order to leverage their brand power.

Creating an event is one thing, but making something memorable that gets everyone talking is a bigger feat. How many times have you been to an annual event that has not changed in several years? Is it something that you look forward to going to every year? Chances are, probably not. When creating your event, whether big or small, you can always find a way to make it unique to you and your company. All it takes is a little out of the box thinking. 

We’ve mentioned this before, but our world has changed drastically, with us being more connected than ever before. Tablets and iPhones possess more power than our desktop computers did 10 years ago, so it should be no surprise that Digital has become the most vital component of the event marketing mix. A major part of the reason why digital marketing is so significant is that this is the first time we’ve been able to target audiences based on their interests. Unlike print, television, and radio, digital gives us the ability to drill deep down and speak directly to our audience(s). In social media sites like Twitter and Facebook, we have the ability to connect with our audiences immediately - through posts and real-time conversations. Digital media is so robust that we can discover where our target audience hangs out and when they click on an ad (and when that ad converts into a ticket sale). Then, thanks to this data, we can actually measure the ROI of our campaigns.

How do you increase awareness and excitement of your brand to new demographics?

Twitter Feed (@TrixstarHQ)

Contact Information

Nashville Office
Suite 531, 501 Union Street
Nashville, TN 37219
1-888-978-1566

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

Trixstar Newsletter

Join our periodical email newsletter for new event announcements, pre sale passwords, and exclusive event content/resources right to your inbox!

Talent/Entertainment Buying

Amazing talent is the perfect way to complement and solidify your event’s theme, create excitement, and sell tickets; but booking bands & artists can be a much more complicated process than people tend to think. Trixstar has spent years building relationships with all the top agencies in both Canada and the United States.