Nashville Office
501 Union Street
Nashville, TN 37219
1-888-978-1566

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

For casinos, drawing in new customers is a crucial part of business. Casinos are unique venues in that they are able to provide guests with an all-inclusive experience under one roof – dining, entertainment, drinks, and gaming – which means that they can target multiple types of audiences.

Our society is fascinated by celebrities, and all aspects of their lives; but it’s rare that most of us will ever have the opportunity to meet and interact with these people face to face. Injecting celebrity spirit into your events can act as a huge draw for guests and creates a buzz that is associated with your brand long after your event is over.

Millennials. This is the name of the demographic born sometime between the early 1980s and the early 2000s. They now outnumber Generation X and have major influential power on social media and the entertainment industry. Millennials also do their research when it comes to deciding which companies they want to support, and they value those that can offer exceptional quality, functionality, an affordable price point, and memorable experiences. With their prominence on social media and exposure to celebrities in unprecedented ways, aligning your company’s brand with a relevant star will attract Millennials, add an experiential element to your brand activations, and raise awareness.

It feels like we were just talking about trends to look forward to in 2016, and now 2017 is nearly here. The past year has seen some incredibly innovative trends in event planning and marketing, and there’s plenty of new ideas to consider adding to your team’s event-planning repertoire in the new year. We’ll get you started with some of our favourites.

How do you increase awareness and excitement of your brand to new demographics?

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Contact Information

Nashville Office
501 Union Street
Nashville, TN 37219
1-888-978-1566

Calgary Office
1025 10 Street SE
Calgary, AB T2G 3E1
403-975-0224

Edmonton Office
Suite 201, 10237 104 Street
Edmonton, AB T5J 1B1
780-478-1566

info@trixstar.com

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